Walmart in pink for cancer awareness

Walmart, the world’s largest retailer, is putting the strength of its corporate brand behind cancer awareness.

In recognition of Breast Cancer Awareness Month, the retail giant and several of its vendors are collaborating to fill store aisles with pink-colored products. A portion of the proceeds from the sale of those products will go to organizations engaged in the fight against cancer.

“Last year, one of our vendors, Brita, manufactured a pink water filter and gave a portion of the proceeds to the Susan G. Komen Foundation,” said Walmart community involvement representative Trina Gilbert-Moody. “People will see various displays around our … stores supporting Breast Cancer Awareness Month in October.”
Walmart has 30 stores throughout the Las Vegas Valley, and many of them participate in walks that support finding a cure for cancer.

“We are gearing up for a walk for the first of November with the Leukemia Lymphoma Society that is always a wonderful event,” said Gilbert-Moody. “Also, in October, we will once again join with the Candle- lighters for Childhood Cancer’s Halloween event. All of the Walmart, Sam’s Club and Neighborhood Markets donate all the candy and decorate the Super 8 Ellis Island Hotel for children who have cancer, or who have survived cancer, to trick-or-treat in a safe and happy environment. It is one big party.”